💼 Full-Time Position

Senior Social Media Manager

🏢
Coty
📍 Shanghai, Shanghai, China
📍
Location
Shanghai, China
📅
Posted
June 09, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

You are the end-to-end owner of Coty China’s social ecosystem strategy.

You will lead the development of POE investment strategy, content & creative strategy, KOL & livestreaming strategy, and platform selection frameworks for all Coty fragrance brands.
This role is 80% social investment strategy + 20% Coty Fragrance Captainship projects.

RESPONSIBILITIES


80% SOCIAL STRATEGY & INVESTMENT PLANNING

  • POE Strategy & Budget Ownership

  • Platform Strategy & Selection Frameworks

  • KOL / KOC / Livestreaming Strategy

  • Social Content & Creative Assets Strategy

  • Measurement, KPI System & Optimization Loop

    • 20% FRAGRANCE CAPTAINSHIP & STRATEGIC INITIATIVES


    Support Coty China’s fragrance captainship through flagship social projects:

  • Lead and own campus cooperation programs, including fragrance education a...