Job Description
Senior Social Media Specialist & Content Lead
We are looking for an Organic Growth Lead to own how Zabón shows up organically, starting with Instagram and expanding into new channels over time. This is a strategy‑led role with a doer’s mindset. The brain comes first. You’ll be the one coming up with novel ideas, formats, angles, and campaigns that set the brand apart.
Why this is a unique opportunity
Zabón is at a pivotal inflection point. We already own the audience, the story, the product, and the growth, but we still lack the organic presence to match it. You will be one of our first senior hires, shaping and building Zabón’s organic presence from the ground up.
The role
You will own and shape the organic content strategy, turning ideas into performance‑driven content that moves people. Responsibilities include writing hooks, crafting scroll‑stopping copy, briefing creators, timing posts, and reading performance data to iterate quickly....