Job Description
Job Summary
Plan and execute integrated marketing campaigns by leveraging customer insights, aligning with stakeholders, and delivering across multiple channels. Track performance, develop marketing content, and support sales pipeline growth.
General Responsibilities- Support the manager in planning of integrated marketing campaigns including budget recommendations
- Interpret customer and market insights to identify priority segments and industries, sharpen targeting and messaging, and validate campaign direction based on trends, customer behaviour, and sales pipeline needs
- Execute campaigns (e.g. webinars, seminars, workshops, exhibitions, EDM, social media) across brands, product lines, industries, driving rollouts with minimal supervision and ensuring alignment with business objectives
- Analyse campaign performance indicators (e.g. lead generation, engagement and opportunity conversion)
- Manage stakeholders through...