Job Description
Role Overview
To lead digital-first and through-the-line strategy across a portfolio of clients, while providing strategic oversight and direction to the social media team to ensure performance, consistency, and strategic quality.
What success looks like:
- The social media team operates with clearer strategic direction and fewer reactive cycles.
- Social content and campaigns show measurable performance improvement.
- Clients trust the strategic leadership of social, not just outputs
- Strategy and execution are tightly aligned across digital and ATL work.