Job Description
Lead digital analytics efforts with Manulife as a Senior Technical Analyst. Leverage your expertise in tagging and analytics for web and mobile applications in a hybrid working environment.
As a Senior Technical Analyst in the MarTech team, you will focus on implementing and maintaining digital analytics tools and Adobe Marketing technologies. With over five years of experience in analytics and tagging, you'll collaborate with IT and digital marketing teams to establish best practices and streamline analytics processes. This role is pivotal in enhancing data collection and supporting various business units in their digital strategy.
Key Responsibilities:
• Deploy and maintain digital analytics tools and Adobe Marketing technologies
• Collaborate on tagging strategies for web and mobile interactions
• Define analytics requirements with IT during development cycles
• Establish standardized tagging methodologies and best practices
• ...
As a Senior Technical Analyst in the MarTech team, you will focus on implementing and maintaining digital analytics tools and Adobe Marketing technologies. With over five years of experience in analytics and tagging, you'll collaborate with IT and digital marketing teams to establish best practices and streamline analytics processes. This role is pivotal in enhancing data collection and supporting various business units in their digital strategy.
Key Responsibilities:
• Deploy and maintain digital analytics tools and Adobe Marketing technologies
• Collaborate on tagging strategies for web and mobile interactions
• Define analytics requirements with IT during development cycles
• Establish standardized tagging methodologies and best practices
• ...