Job Description
Position Summary
Own the end-to-end ROW marketing approach, translating commercial priorities into focused, deliverable marketing plans across prioritised markets in EMEA, APAC and LACAR Act as the central point of coordination for all marketing into ROW markets, ensuring alignment across Brand, Digital, CRM, PR and Trade teams Drive maximum impact from marketing budgets, prioritising high-ROI activity, optimisation, and alternative demand drivers (CRM, pa...
To act as the dedicated marketing resource for ROW (Rest of World), responsible for enabling markets to deliver revenue and passenger sourcing targets through high-impact, low-cost, and scalable marketing activity.
Operating within a complex matrix organisation, this role will influence global, regional, and local teams to ensure ROW markets receive the marketing support required to drive trade sales performance.
Essential Duties and Responsibilities