Job Description
ACG_3355_JOB
Our client is a technology company that operates a global live streaming platform and is seeking an experienced professional.
Lead and execute user acquisition strategies for a portfolio of 3 to 5 mobile applications, managing substantial performance marketing budgets across platforms such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, ironSource, DSPs, and similar channels.
Serve as the subject-matter expert for at least one major acquisition channel such as Meta, TikTok, Google UAC, or SDK-based ad networks, while actively running campaigns to achieve KPI, ROAS, and daily active user growth targets.
Design and implement user acquisition launch plans for new app titles, including pre-registration initiatives.
Develop creative concepts, testing frameworks, and performance-driven experimentation strategies.
Work closely with Product, Monetization, Creative...