Job Description
Role Purpose
Responsible for heading the Brand Strategy, Communication Programs and overall brand performance, lead SBI Card's presence on digital and social media platforms and manage the digital communication channels.
Role Accountability
Brand & Digital Marketing
Develop and manage brand strategy aligned with Organizational Vision and objectives
Define brand standards and usage guidelines and ensure consistent integration across campaigns
Conceptualize strategic initiatives and plan advertising campaigns thereof
Track market and consumer insights for improving brand marketing initiatives
Work across functions to create effective customer communication campaigns
Define media strategy, annual media calendar and conduct media planning, buying and implementation for the organization
Plan and implement retail visibility through one of the largest Retail Kiosks program in the category
Manage events, sponsorships and other activation programs for the ...
Responsible for heading the Brand Strategy, Communication Programs and overall brand performance, lead SBI Card's presence on digital and social media platforms and manage the digital communication channels.
Role Accountability
Brand & Digital Marketing
Develop and manage brand strategy aligned with Organizational Vision and objectives
Define brand standards and usage guidelines and ensure consistent integration across campaigns
Conceptualize strategic initiatives and plan advertising campaigns thereof
Track market and consumer insights for improving brand marketing initiatives
Work across functions to create effective customer communication campaigns
Define media strategy, annual media calendar and conduct media planning, buying and implementation for the organization
Plan and implement retail visibility through one of the largest Retail Kiosks program in the category
Manage events, sponsorships and other activation programs for the ...