Senior/Assistant Director, International Brand Office, Comms & Engagement Div

What the role is:

MTI’s Communications and Engagement Division (CED) is hiring an Assistant Director/Senior Assistant Director for the International Brand Office (IBO). The IBO will be responsible for building awareness of Brand SG with an international audience, and providing guidance to Ministries and agencies on their respective international brand and marketing campaigns. This role will report to a Deputy Director and execute one or more of the following responsibilities:

What you will be working on:

1. a) Brand strategy
   • Support the creation of a Brand SG narrative for international audiences, which can include a brand purpose, brand attributes, and other components.
   • Commission or adapt a Brand SG guide for international marketing.
   • Socialise and obtain buy-in for the brand narrative with SGBO, EDB, STB, and other relevant Ministries/agencies with a stake in Brand SG.
   • If necessary, commission brand h...