Job Description
Responsibilities
- Strategise website structure improvements for optimal keyword targeting and internal linking
- Formulate a sound crawling and indexing strategy to maximise exposure of high-value pages, while minimising index bloat and crawling inefficiencies
- Pinpoint rendering issues caused by non-SEO friendly web technologies and outline exact requirements to developers on how to fix them
- Find code optimisation opportunities, including meta, rel, and schema markups
- Analyse website errors (4xx, 3xx, duplication, hreflang, etc.) and find scalable fixes
- Find content improvement opportunities across the site
- Create execution plans to optimise website speed and core web vitals
- Optimise international SEO strategy and language targeting across priority markets
- Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
- Monitor serve...