Job Description
Job Summary:
We are seeking a data-driven and results-oriented SEO/SEM Specialist to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy in order to increase rankings on major search networks, while also managing paid search campaigns (PPC) on Google and Bing to maximize ROI. The ideal candidate will boost organic traffic, improve search visibility, and manage advertising budgets efficiently to meet company goals.
Key Responsibilities
- SEO Strategy & Execution: Perform ongoing keyword research, discovery, expansion, and optimization to drive organic traffic.
- Optimize website content, meta tags, landing pages, and site structure for SEO and better user experience.
- Conduct regular technical audits (site speed, crawlability, indexing, broken links) and ...