Job Description
Overview
As an SEO Specialist , you will be responsible for optimizing the website's visibility and ranking on search engines to attract relevant traffic and leads from businesses. Your primary focus is on improving organic search performance through strategic planning, execution, and monitoring of SEO initiatives.
Responsibilities
- Keyword and Competitor Research - Investigate and analyze keywords and the SEO strategies of our competitors, particularly under-the-hood exposing gaps that may pose threats or opportunities.
- On-Page and Off-page Optimization driving content briefs, internal linking, link-building, guest posting, etc.
- Technical SEO - Track and analyze technical factors affecting search visibility and index coverage, providing insight and recommendations for improvement.
- Performance Monitoring and Reporting - Track KPIs and targets such as website traffic, submissions, rankings, etc. to be reported to the P...