Job Description
Job Summary
The SEO Specialist is responsible for developing and executing search engine optimization strategies to improve organic search rankings, website traffic, and conversions. This role involves keyword research, on‑page and off‑page SEO, technical SEO, performance tracking, and collaboration with content, web development, and marketing teams.
Key Responsibilities
- Develop and implement comprehensive SEO strategies aligned with business goals
- Conduct keyword research and competitive analysis to identify growth opportunities
- Optimize website structure, content, and metadata for search engines
- Optimize page titles, meta descriptions, headers, URLs, and internal linking
- Identify and resolve technical SEO issues (site speed, crawlability, indexing, mobile usability, Core Web Vitals)
- Collaborate with developers to implement SEO best practices
- Work with content writers to ensure SEO‑frie...