Job Description
Role Overview
The SEO Specialist will be responsible for driving organic growth for GoZen’s websites and product pages by improving search visibility, traffic quality, and conversions. You will work closely with content, product marketing, and growth teams to build and execute data-driven SEO strategies aligned with our AI-powered marketing suite.
Key Responsibilities
- Develop and execute on-page and off-page SEO strategies to increase qualified organic traffic and sign-ups.
- Own keyword research, clustering, and mapping for product-led and content-led pages.
- Optimize website architecture, internal linking, and technical SEO elements (indexation, crawlability, site speed, schema, etc.).
- Collaborate with content writers to create SEO-friendly blogs, landing pages, and product content focused on demand capture and demand creation.
- Conduct regular SEO audits and implement ...