Job Description
Roles & responsibilities
Workstream Leadership & Delivery Management
- Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance.
- Manage project risks, dependencies, sprint backlogs, and quality gates.
- Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams.
Solution Architecture & Platform Integration
- Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
- Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines.
- Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect.
Data, Audience &a...