Job Description
Responsibilities and Duties:
• Execute marketing operations activities, including:
• Segmentation generation and management using audience builder, email testing in content
builder, email build configuration, and audit.
• Multi-channel, multi-touch campaign configuration and execution
• Email/message building and reporting
• Campaign auditing and issue management
• Review marketing campaign requests from clients and provide recommendations on how to execute.
• Export information from SFMC – We need knowledge on SQL query. This report could be the data views, modification of the data views, ad-hoc reports at a campaign level and/or reports defined by CRM and Analytics team.
• Campaign builds with UTM tags.
• Identify and work with the team lead to implement possible new functionality and/or process
improvements that better meet client needs and drive efficiency.
• Support Salesforce Marketing Cloud (S...