Job Description
POSITION SUMMARY
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Responsibilities
Portfolio Management
· Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
· Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review,...