Job Description
Be accountable for Country BU P&L delivery through expanded KPI and deeper category expertise:
+ Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP),
+ Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning,
+ Lead and co-ordinate development of shopper insights through dedicated research and insight activation,
+ Manage ROI on Customer Marketing activities,
+ Build Channel and Customer thought leadership,
+ Define channel/customer targets and TTI budget,
+ Develop channel audit & performance tracking,
+ Develop overall channel blueprint,
+ Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,
+ Work hand-in-hand with CBD to create Cat Growth plans, set targets and support execution
+ Approve logistic for channel promotions,
+ Sell out forecast for activ...
+ Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP),
+ Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning,
+ Lead and co-ordinate development of shopper insights through dedicated research and insight activation,
+ Manage ROI on Customer Marketing activities,
+ Build Channel and Customer thought leadership,
+ Define channel/customer targets and TTI budget,
+ Develop channel audit & performance tracking,
+ Develop overall channel blueprint,
+ Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,
+ Work hand-in-hand with CBD to create Cat Growth plans, set targets and support execution
+ Approve logistic for channel promotions,
+ Sell out forecast for activ...