Job Description
At McCann Worldgroup , we are looking for a detail-oriented and analytical Social Media Data & Reporting Specialist to join our team.
If you are passionate about data, dashboards, and turning social media metrics into actionable insights, this opportunity is for you.
Key Responsibilities
- Collecting and integrating social media data to develop ongoing reports (bi-weekly, monthly) and campaign reports (weekly, final).
- Building and maintaining dashboards in Looker Studio.
- Integrating social media data from multiple sources (Excel, Google Sheets, CSV files, etc.) and from different agencies.
- Understanding and analyzing both organic and paid social media metrics across platforms such as Facebook, Twitter/X, Instagram (Stories & Reels), YouTube, and TikTok.
- Identifying insights through social listening tools, including:
- Alert management
- Query creation
- Mention cleaning and ca...