Social Media and Content Marketing Manager (UAE Nationals Only) - Starbucks - UAE

Social Media and Content Marketing Manager (UAE Nationals Only) - Starbucks - UAE

Role Profile:

This role is responsible for increasing the reach, conversion and overall ROI of our branding and promotional content through paid digital channels, in support of our marketing campaign goals.

In line with our strategy, they will ensure that these campaigns make a measurable commercial contribution to Starbucks through increased customer acquisition, with a particular focus on our loyalty program and our ecommerce channels and digital platforms, and increased footfall to our stores. As a performance marketer, They will be responsible for ensuring that we are using the correct KPIs to evaluate our marketing spend (e.g. ROAS), that our campaigns are set up to provide accurate data, and that we take actions to improve future campaigns based on findings.

They will...