Job Description
About the Role
We’re looking for an experienced Meta Ads Specialist to join our team on a part-time basis. In this role, you’ll take full ownership of our Meta (Facebook/Instagram) ad account structure and creative testing process—from campaign setup to performance analysis. You’ll collaborate closely with the CEO, allowing leadership to focus on broader growth initiatives while you manage the execution and optimization of paid media strategies.
What You’ll Do
- Design and maintain a clear, scalable Meta ad account structure
- Plan, launch, and manage creative testing for both static and video ads
- Promote high-performing creatives into cost cap scaling campaigns
- Conduct weekly performance reviews and strategic updates with the CEO
- Optimize campaigns for efficient ad spend, quick testing cycles, and ROAS growth
- Independently manage campaign testing, tracking, and creative handof...