Job Description
The Social Media Officer is responsible for managing the company's social media platforms, creating engaging content, and driving brand awareness and audience engagement.
Key Responsibilities
- Develop and execute social media content plans and calendars
- Create, schedule, and publish content across platforms
- Monitor engagement, messages, and comments
- Analyze performance metrics and optimize campaigns
- Collaborate with marketing and creative teams for campaigns
- Stay updated on social media trends and best practices
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- Experience in social media management and content creation
- Familiarity with social media platforms and analytics tools
- Strong creativity, communication, and writing skills
- Basic knowledge of graphic design or editing tools is an advantage