Job Description
Job Responsibilities:
- Develop and execute comprehensive social media strategies aligned with Casino Plus business objectives, marketing goals, and revenue targets.
- Create channel-specific strategies for Facebook, TikTok, Instagram, YouTube, X, and emerging platforms.
- Develop quarterly, monthly, and campaign-based social media roadmaps.
Campaign Strategy & Execution
- Lead the strategic planning of social media campaigns for promotions, tournaments, jackpots, events, partnerships, and product launches
- Develop campaign objectives, KPIs, audience targeting strategies, and content approaches
- Ensure integrated execution across organic, influencer, CRM, paid media, and community channels
- Collaborate with Creative, Content, Influencer, and Marketing teams to deliver cohesive campaigns
- Analyze audience growth, engagement, views, reach, conversions, and retent...