Job Description
Role Summary:
The Social Media Team Lead will be responsible for developing and executing PlayTime Entertainment’s social media strategy across all platforms, with a dual focus on high-quality content production and active community engagement. This role will manage the brand’s online presence, drive audience growth, and foster meaningful connections with followers across PT Gaming, PT Idols, PT Sports, and PT Media.
Key Responsibilities:
Content Strategy & Production
- Develop and implement a comprehensive social media content calendar aligned with brand campaigns, product launches, and key cultural moments (e.g., Miss Universe, SEA Games, MMFF, Christmas promotions).
- Create, curate, and oversee production of engaging multimedia content (graphics, short-form video, copy, stories, reels) tailored to each platform (Facebook, Instagram, TikTok, YouTube, X).Collaborate with internal sub-bra...