Job Description
Key Responsibilities:
• Lead the strategy, architecture, and implementation of the company’s first-party consumer data ecosystem
• Design and maintain a scalable, privacy-first architecture for collecting, unifying, governing, and activating consumer data across platforms
• Own the integration and optimization of core consumer data platforms including BlueConic (CDP), Klaviyo (CRM), and the internally developed Consumer Master system
• Define and manage the consumer identity architecture, including identity resolution strategies and unified consumer profiles
• Develop data models, architecture patterns, and integration frameworks that support marketing activation, analytics, and operational use cases
• Establish and enforce data governance standards for consumer data, including data definitions, metadata, and documentation
• Lead the evaluation and strategic recommendation of a Master Data Management (MDM) solution to u...