Job Description
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We use foundational models to create synthetic populations that represent real populations with 92% accuracy. Leading brands use these digital twins to test strategies, understand audiences, and make decisions in days rather than months - without the cost and delays of traditional market research.
Our platform spans 155 countries and 2 million synthetic personas. When a brand needs to understand how their target audience will respond to a new campaign, they get answers in seconds instead of weeks. Million-pound decisions are based on our results.
We've seen firsthand how crucial good insights are in high-pressure situations - our team has experience across campaigns, crisis response, and strategic operations where decisions have real consequences. Electric Twin is the tool we wish we'd had. That's why we built it.
What The Job Involves