Job Description
Responsibilities Solution Marketing
- Plan and execute B2B digital campaigns (LinkedIn, email, paid media) to generate and qualify leads.
- Develop and coordinate marketing content, including case studies, whitepapers, webinars, and thought‑leadership assets.
- Monitor, analyze, and optimize performance against agreed KPIs (e.g., ROI, CPL, lead quality) and provide regular reporting and insights.
- Partner with technical stakeholders to translate capabilities into clear, customer‑focused messaging and value propositions.
- Represent the organization at industry events, exhibitions, and conferences to increase visibility and build pipeline.
- Identify, engage, and nurture prospective clients and strategic partners to support business growth.
- Qualify and progress leads sourced from digital campaigns and events, ensuring timely follow‑up and effective funnel management. ...