Job Description
The position will work closely with Head of Sales and Marketing, Vision Care Vietnam. This position will drive innovative, data-driven marketing strategies that elevate ZEISS Vision Care's digital presence and customer engagement. This role combines strategic thinking with hands-on execution to deliver measurable business impact across digital channels.
Strategy & Campaign Management
·Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning
·Plan, launch, and optimize multi-channel campaigns (paid media, email, social, display) to drive awareness, leads, and conversions
·Manage campaign budgets and allocate resources to maximize ROI
Content & Channel Ownership
·Oversee digital content creation in collaboration with creative teams, ensuring consistency with ZEISS brand guidelines
·Manage and optimize owned digital properties (website, landing pages,...