Job Description
The Paid Media Specialist, Growth Marketing, will support the strategic development, execution, and optimization of brand awareness campaigns designed to drive discovery, engagement, and consideration of Murad. This role will focus on building brand presence across media channels while supporting broader marketing initiatives, including product launches and seasonal campaigns. The ideal candidate is both analytical and creative, with expertise in digital channels that prioritize reach, engagement, and audience growth.
**Key Responsibilities**
**Campaign Management**
+ Drive the planning, execution, and optimization of paid media campaigns focused on brand awareness and consideration objectives.
+ Manage campaigns across key channels with thoughtful targeting strategies that deliver reach across new consumer segments.
+ Monitor performance and optimize distinct KPIs for each stage of the funnel, including reach, impressions, video completion rate, engage...
**Key Responsibilities**
**Campaign Management**
+ Drive the planning, execution, and optimization of paid media campaigns focused on brand awareness and consideration objectives.
+ Manage campaigns across key channels with thoughtful targeting strategies that deliver reach across new consumer segments.
+ Monitor performance and optimize distinct KPIs for each stage of the funnel, including reach, impressions, video completion rate, engage...