Sr. Data Analytics (Website Analytics)

Title: Sr. Data Analytics (Website Analytics)

Duration: 6+ Months

Location: El Segundo, CA

Must Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of:

• Website/mobile (Adobe/Google Analytics)
• DMP/Digital media (nice to have)
• Account data (first and 3rd party), including demographics
• Transactional data (product registrations, eComm, offer redemption)
• Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)
• Data science language skills (Retention/Data Lead only)
• Python
• Modelling/ML
• Other packages / platforms / skills
• Data mining/profiling
• Data visualization: advanced Excel, Tableau, Power BI

Responsibilities:

•Deliver Data-driven, actionable insights

•Analyze on-si...