Job Description
Senior UGG eCommerce Manager is responsible for leading and accelerating the eCommerce business across China, managing a portfolio of 9 online stores including Tmall, JD, Douyin, RED, and Mini Programs. This role owns the end-to-end eCommerce strategy and execution, with a strong focus on balancing brand building and commercial performance.
The position requires a holistic understanding of the consumer journey and the ability to enhance conversion at every online touchpoint through data-driven insights, content optimization, and operational excellence. Acting from a brand commerce perspective, this role develops and executes channel strategies aligned with long-term brand objectives while delivering sustainable business growth.
In addition, this role emphasizes system-driven operations and automation mindset, continuously improving eCommerce infrastructure, workflows, and efficiency. The manager is also responsible for building and leading a high-performing eCommerce tea...