Job Description
How will you contribute to our magical experience? The Sr. Manager, Performance Marketing will lead the end-to-end paid acquisition strategy for Disney+ LATAM, ensuring investment decisions maximize subscriber growth and revenue contribution while protecting profitability.
This role will partner closely with local and integral stakeholders across Finance, Marketing, Data/Insights and Business leadership to define the optimal strategy, forecast outcomes, and manage a consistent operating framework across channels.
The role will work in close coordination with global channel leads responsible for campaign execution, testing/experimentation leads, and global planning teams, translating business goals into scalable, measurable, and incrementality-driven acquisition plans identifying opportunities to extend performance levers into longer-term outcomes such as retention and LTV.
Responsibilities
- Own paid acquisition strategy and investment planning ac...