Job Description
**DEPARTMENT:** **B2C Marketing** **POSITION:** **Sr. Manager, Performance Marketing** **REPORTS TO:** **Chief Experience and Engagement Officer** **SUPERVISES:** …
**DEPARTMENT:**
**B2C Marketing**
**POSITION:**
**Sr. Manager, Performance Marketing**
**REPORTS TO:**
**Chief Experience and Engagement Officer**
**SUPERVISES:**
**None**
**JOB CLASS:**
**Exempt**
**Purpose** :
Drive scalable, predictable enrollment growth through channel strategy, funnel optimization, and rapid experimentation.
**Essential Functions:**
**Primary Accountabilities:**
Manage funnel performance including landing pages, routing, and conversion logic:
+ Own end-to-end performance of the enrollment funnel from first click through completed enrollment
+ Optimize landing pages, conversion flows, routing logic, and user pathways to maximize conversion rates
**DEPARTMENT:**
**B2C Marketing**
**POSITION:**
**Sr. Manager, Performance Marketing**
**REPORTS TO:**
**Chief Experience and Engagement Officer**
**SUPERVISES:**
**None**
**JOB CLASS:**
**Exempt**
**Purpose** :
Drive scalable, predictable enrollment growth through channel strategy, funnel optimization, and rapid experimentation.
**Essential Functions:**
**Primary Accountabilities:**
Manage funnel performance including landing pages, routing, and conversion logic:
+ Own end-to-end performance of the enrollment funnel from first click through completed enrollment
+ Optimize landing pages, conversion flows, routing logic, and user pathways to maximize conversion rates