Job Description
Overview
Develop an annual product marketing plan and execute to effectively market Edwards existing products to constituents including Edwards's sales representatives, clinicians and hospital administrators.
Responsibilities
- Develop and lead in the execution of comprehensive marketing plans including strategies, tactics and comprehensive launch plans for multiple major product launches and program growth initiatives
- Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment
- Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements across product portfolio
- Develop strategic programs that support commercialization strategies and market growth initiatives
- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes ...