Job Description
Job Location: Hershey, PA * Summary:* The Senior Manager of Commercial Value Creation is responsible for shaping commercial investment strategy with the goal of maximizing demand generation across The Hershey Company portfolio. This individual has an intuition for value creation, strong bias for action, and collaborative spirit. He/she will lead cross-functional, high-impact initiatives to accelerate growth across the US business. * Responsibilities:*• Own strategy development and implementation to maximize demand generation across commercial levers (e.g., trade, media, commercial data), aligned to business unit objectives • Unify and analyze spend data across business lenses (e.g., brand, customer, segment, working vs non-working) to generate actionable, sizable insights • Co-create and prioritize pipeline of value creation initiatives. Lead mobilization of cross-functional teams to tackle complex, high-value opportunities • Embed value capture through detailed ini...