Job Description
Summary: The Paid Social, Meta Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn, and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Key Responsibilities:
● Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok, and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
● Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
● Analyze campaign performance and provide actionable insights using platform...