Job Description
Job Description
The Senior Product Manager, Data Activation owns the foundational capabilities that make audience and content data usable across a portfolio of consumer-facing digital products. This role focuses on launching reliable, reusable platforms for managing user data, defining audiences, and activating insights across products and channels—enabling product and experience teams to deliver relevant, differentiated user experiences at scale.
Key Responsibilities
Own the domain roadmap for data activation and targeting, including user data management, audience segmentation, and core activation capabilities used across multiple product lines.
Define and evolve shared audience preferences and engagement data to enable a consistent, cross-channel view of users across web, mobile, email, and community experiences.
Partner cross-functionally to sequence work and manage dependencies in support of launching differentiated, data-informed product experiences.
Establ...
The Senior Product Manager, Data Activation owns the foundational capabilities that make audience and content data usable across a portfolio of consumer-facing digital products. This role focuses on launching reliable, reusable platforms for managing user data, defining audiences, and activating insights across products and channels—enabling product and experience teams to deliver relevant, differentiated user experiences at scale.
Key Responsibilities
Own the domain roadmap for data activation and targeting, including user data management, audience segmentation, and core activation capabilities used across multiple product lines.
Define and evolve shared audience preferences and engagement data to enable a consistent, cross-channel view of users across web, mobile, email, and community experiences.
Partner cross-functionally to sequence work and manage dependencies in support of launching differentiated, data-informed product experiences.
Establ...