Job Description
This role owns the end-to-end management of retail marketing strategies and their high-quality execution across the China market. Key responsibilities include, but are not limited to: leading new store opening projects, owning mall advertisement negotiations, driving seasonal and campaign-specific sales promotions, and setting standards for in-store activations and communication materials. Additionally, the role leads the planning of National Seasonal Tradeshows and drives relevant HOKA brand training initiatives across all doors and regions in China.
50% Strategic Retail Marketing & End-to-End Execution
• Strategic Retail Marketing & End-to-End Execution: Own and drive the strategic planning, process governance, and high-quality execution of all offline retail marketing activities and national seasonal tradeshows. Lead cross-functional collaboration with channel teams to drive end-to-end implementation across all retail categories for all doors nationwide, covering high-p...