Job Description
Roles & Responsibilities
- Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms for multiple clients.
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other key account metrics.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other paid search activities aligned with client goals.
- Oversee and manage new paid search campaigns, ad groups, and accounts, and support the creation of paid search marketing initiatives.
- Generate weekly and monthly client reports covering major metrics, goal tracking, revenue tracking, and other paid search initiatives.
- Communicate with internal teams and management regarding project development, timelines, and results.
- Work closely with team members to ensure client goals are achieved.