💼 Full-Time Position

Sr Trade Marketing Coordinator

🏢
Brown-Forman Corporation
📍 región centro, jalisco, Mexico
📍
Location
región centro, Mexico
📅
Posted
June 19, 2026
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Responsibilities

  • Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team.
  • Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.
  • Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.
  • Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
  • Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
  • Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
  • Performs regular market visits to monitor marketing activities and manages the inventory of pro...