Job Description
**Job Description:**
**SUMMARY**
The Strategic Marketing Manager is responsible for defining and executing the strategy for ITW ProAP across the automotive aftermarket service channels. In addition to strategy, this role is responsible for the product portfolio, pricing and marketing communication. The Strategic Marketing Manager works closely with the cross-functional team to deliver above-market profitable growth. This role reports to the Business Unit Manager.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
+ **Strategy:** Develop and execute the growth strategy for the Business Unit through deep understanding of customer, technology, competitive and regulatory landscape. Maintain optimized product portfolio.
+ **New Product Innovation:** Develop Product / Technology Roadmaps based on customer needs. Partner with cross-functional team to commercialize products through the Stage-Gate process.
+ **Marketing Communication:** Create and launch 3...
**SUMMARY**
The Strategic Marketing Manager is responsible for defining and executing the strategy for ITW ProAP across the automotive aftermarket service channels. In addition to strategy, this role is responsible for the product portfolio, pricing and marketing communication. The Strategic Marketing Manager works closely with the cross-functional team to deliver above-market profitable growth. This role reports to the Business Unit Manager.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
+ **Strategy:** Develop and execute the growth strategy for the Business Unit through deep understanding of customer, technology, competitive and regulatory landscape. Maintain optimized product portfolio.
+ **New Product Innovation:** Develop Product / Technology Roadmaps based on customer needs. Partner with cross-functional team to commercialize products through the Stage-Gate process.
+ **Marketing Communication:** Create and launch 3...