Job Description
Join Dentsu as a Strategic Media Planner in Toronto, where you'll shape client communication strategies and enhance engagement through well-crafted media plans.
In this role, you will lead the tactical communications planning process, turning client briefs into actionable media strategies. You'll work with diverse teams to produce and implement marketing campaigns that effectively reach targeted audiences across various channels. Your role will include developing strategic recommendations, collaborating with agencies, and improving campaign performance.
Key Responsibilities:
• Lead media planning and buying for client accounts
• Use planning tools to create and optimize communication strategies
• Work alongside creative teams for comprehensive planning
• Generate buy structures that maximize client value
• Document and report on media planning effectiveness
Requirements:
• Post-secondary degree in relevant fields
• Minimum of 1 year in media planning/buyin...
In this role, you will lead the tactical communications planning process, turning client briefs into actionable media strategies. You'll work with diverse teams to produce and implement marketing campaigns that effectively reach targeted audiences across various channels. Your role will include developing strategic recommendations, collaborating with agencies, and improving campaign performance.
Key Responsibilities:
• Lead media planning and buying for client accounts
• Use planning tools to create and optimize communication strategies
• Work alongside creative teams for comprehensive planning
• Generate buy structures that maximize client value
• Document and report on media planning effectiveness
Requirements:
• Post-secondary degree in relevant fields
• Minimum of 1 year in media planning/buyin...