Job Description
At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
Responsibilities:
- Define product strategy in agreement with local management and the global marketing department for surgical products.
- Develop and implement promotional programs for promoted products to support local marketing Plan-of-Actions (POA's). These programs include sales promotion, product sampling/trial programs, physician advocacy programs, sponsored symposium, KOL advisory boards, Phase IV study strategies and key in-market tactics.
- Develop brand strategy, promotional campaigns, and tactical plans ...