💼 Full-Time Position

SVP Head of Pricing and Value Proposition

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First Abu Dhabi Bank
📍 abu dhabi, abu dhabi, United-Arab-Emirates
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Location
abu dhabi, United-Arab-Emirates
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Posted
June 20, 2026
Type
Full-Time
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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.

Core Responsibilities
  • Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
  • Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
  • Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
  • Develop pricing sensitivity models to support Product teams in product design & positioning