Job Description
Business Function:
Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.
Job Description:
The Consumer and Wealth Management Performance Marketing Lead will oversee and drive digital marketing strategies across our Consumer and Wealth segments. This role focuses on achieving business growth through effective media strategies, optimizing customer journeys, ensuring cross-market synergy, and implementing advanced digital marketing and ad-tech capabilities. They will also serve as a key contact for ...