Job Description
Role Overview
We are looking for an experienced Google Ads Marketing Manager to own and scale our paid search function in-house. You will manage the full lifecycle of Google Ads campaigns, from strategy through execution, optimization, and reporting, to drive patient acquisition across our telehealth front door and new product lines. Google is our demand‑capture layer: it converts intent that our social, creator, and video channels create, so you will work closely with our digital agency on the broader mix and partner with the data team to keep measurement honest. You will be Eden’s primary owner of Google performance.
Key Responsibilities
Campaign Strategy & Management
- Own and manage end‑to‑end Google Ads campaigns across Search, Display, Performance Max, YouTube, and Demand Gen campaign types.
- Define and execute a paid search strategy aligned to Eden’s patient acquisition goals and new‑category launches (HRT, TRT, pe...