Job Description
About the Role
The Team Lead – Media Planning is a pivotal role responsible for architecting and overseeing high-impact, performance-driven media strategies. This position demands a sophisticated blend of visionary strategic thinking and technical analytical rigor. You will lead the charge in data-led planning, ensuring that every dollar of media investment is optimized to deliver maximum ROI and tangible business growth for our clients. As a seasoned strategist, you will bridge the gap between complex data sets and scalable media executions, serving as a primary consultant for both internal leadership and external partners
Duties & Responsibilities
Market Research & Audience Intelligence
- Lead advanced market, category, and audience research to uncover media consumption patterns, platform trends, and competitive activity.
- Leverage first-party...