Job Description
The
TradeMarketing Executive
will bridge the gap between brand marketing and sales.You will be responsible for designing and executing channel-specific strategiesthat drive product visibility, increase 'off-the-shelf' sales, andstrengthen our brand presence within Singapore's competitive retail landscape. Key Responsibilities
1. Promotional Strategy & Execution . Develop and execute the
MonthlyPromotional Calendar
for keyaccounts (FairPrice, Sheng Siong, etc). . Design and manage
Gift-With-Purchase(GWP)
programs and'Purchase-with-Purchase' (PWP) mechanics specific to the noodlecategory. . Coordinate the end-to-end execution of in-storeactivations, sampling roadshows, and seasonal campaigns. . Monitor and analyze the effectiveness of trade promotions(ROI) and provide recommendations for future activities. . Coordinate with the Sales team to ensure promotional stocklevels are sufficient for high-traffic periods (e.g., Lunar New Year,Mid-Autumn Festival). 2. On-Ground...
TradeMarketing Executive
will bridge the gap between brand marketing and sales.You will be responsible for designing and executing channel-specific strategiesthat drive product visibility, increase 'off-the-shelf' sales, andstrengthen our brand presence within Singapore's competitive retail landscape. Key Responsibilities
1. Promotional Strategy & Execution . Develop and execute the
MonthlyPromotional Calendar
for keyaccounts (FairPrice, Sheng Siong, etc). . Design and manage
Gift-With-Purchase(GWP)
programs and'Purchase-with-Purchase' (PWP) mechanics specific to the noodlecategory. . Coordinate the end-to-end execution of in-storeactivations, sampling roadshows, and seasonal campaigns. . Monitor and analyze the effectiveness of trade promotions(ROI) and provide recommendations for future activities. . Coordinate with the Sales team to ensure promotional stocklevels are sufficient for high-traffic periods (e.g., Lunar New Year,Mid-Autumn Festival). 2. On-Ground...