Job Description
As the Trade Marketing Executive, you will support the Trade Marketing Function on BTL Executions (Customer and Vendor Facing), Promotions, Sales Development & Sales Analytics.
Additionally, this role will cover Key Account Management activities for our FAN and Departmental Stores channels.
What You’ll Do
Trade Marketing
- Execute end to end BTL A&P plan basis aligned objectives with Marketing to drive synergies between ATL & BTL plans
- Align and execute SOP for smooth A&P processing for internal teams, vendors and key stake holders – ensuring minimum delays as per plan
- Anchor and drive monthly reconciliation of BTL A&P spends against annual budget with finance team & line manager.
- Build & Drive mechanism to measure and evaluate all major BTL spends
- Evaluate various events driven by key accounts – collaborate with the events which will help to drive our larger plans
- Build strong communication pipeline ...