Job Description
Overview
Trade marketing is a critical role that brings to life our amazing brands such as Lays, Lays Stax, Quaker Oats, Doritos, Cheetos in store to create smiles with every bite of our shoppers, consumers and trade partners. We are looking for a passionate, high performing Trade Marketing executive who can bridge the sales and marketing function to create compelling in-store execution for our brand campaigns, promotions and NPD launches. This is a hands‑on role that will act as the key liaison with the marketing, commercial and distributor teams.
ResponsibilitiesBRAND STRATEGY EXECUTION EXCELLENCE:
- Lead in monthly cycle meetings & work with distributor team to develop monthly trade bulletin development to ensure overall national campaign & channel execution details clearly communicated to distributor teams.
- Work with Distributor team to ensure timely innovation pipeline & track performance according to AOP commitment. ...